FIND HAPPY PLAYERS comes to mind after reading many recent articles on F2P, monetization, and marketing. It seems that F2P, Oculus Rift, and Goat Simulator have been making headlines on the idea of happy or dissatisfied players. People paid money to crowd fund the Oculus Rift because they were happy to pay for it. Free to play games can be great because you can start for free and pay to buy really cool stuff when you want it. Goat Simulator is $9.99 on Steam and people have happy to pay for it. The common element here is that people WANT to give out their hard earned money for these experiences.
Now the issue here is that F2P games are giving people a bad taste in their mouth due to poor in-app purchase design. Oculus Rift sold out to Facebook and some say Goat Simulator is just a broken game. However, each game designer or producer should remember that at one point these games got a lot of attention for being really cool. I realize some say each of these things listed above have their faults, but they were cool at one point. This entry is less about the poor follow through and more about the initial creation...Ranting now.
Boom! Each producer and designer should strive to make things that people really want to buy. Make each in-app purchase really great! Make new experimental technology! Make funny ass games about goats taking over the world! Have fun!
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